MONAF – 모나밸리국제아트페어 HISTORY

MONAF BEERFESTIVAL HISTORY

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2025

In 2025, MONAF expanded the depth of its programs and evolved into a more curatorial-driven art fair.
Through collaboration with regional universities such as Sangmyung University, Hanseo University, and Baekseok University,
the fair broadened academic and practical exchanges while strengthening its connection with the regional arts ecosystem.

The special exhibition *“The Fragrance of Korean Contemporary Painting”* presented works by Na Hye-seok, Kim Whanki, and Nam Kwan,
offering a perspective on the historical flow and formal legacy of modern and contemporary Korean painting.

In addition, *“Perspectives on Korean–Japanese Contemporary Art – From the Baekseok University Collection”* explored points of dialogue within contemporary art.
Works by Lee Kun-yong were also presented in collaboration with private collectors, demonstrating an expanded exhibition model created through both public and private collections.

With the participation of domestic galleries and approximately 200 artists,
MONAF further developed into a platform where exchange and art distribution take place alongside viewing, supported by a stay-oriented format that integrates exhibitions, performances, and curated F&B experiences.

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2024

With the aim of expanding the regional art market and establishing new distribution structures,
MONAF was launched in 2024 in Asan, Chungcheongnam-do.
As an international art fair initiated by the private sector, it was conceived to move beyond regional geographic limitations
and to build a platform where artists, galleries, and collectors can connect in meaningful and practical ways.

The inaugural edition was held in cooperation with partners including Chungcheongnam-do Province and Asan City,
as well as the Chungnam Credit Guarantee Foundation, Joongbu Foundation, Wonjin Industry, Hana Bank, NH NongHyup Bank, and TJB,
providing a meaningful opportunity to demonstrate the sustainability of a region-based art fair.

Galleries, artists, and collectors from Korea and abroad gathered in one place,
creating a structure that goes beyond a simple exhibition and enables distribution and networking.
Through the integration of exhibitions, programs, and spatial experiences, MONAF has presented new possibilities for a regional hub art fair.

Privacy Policy

MONAF (hereinafter referred to as "the Company") values your personal information and complies with the "Act on Promotion of Information and Communications Network Utilization and Information Protection, etc."
The Company informs you through its privacy policy about the purposes and methods of how your personal information provided is being used, and what measures are being taken to protect your personal information.

■ Collected Personal Information Items and Collection Methods
A. Items of Personal Information Collected
o The Company collects the following personal information for consultation, service application, etc.:
- At the time of membership registration: name, address, mobile phone number (or telephone number provided by the customer), email address, password, password, information of legal guardian for members under the age of 14
- At the time of service application: address, payment information
o In the course of using services or in the business handling process, service usage records, access logs, cookies, access IPs, payment records, and records of misuse may be generated and collected.

B. Collection Methods
- Collected via websites, written forms, bulletin boards, emails, phone calls, faxes, and information collection tools

■ Purpose of Collecting and Using Personal Information
The Company utilizes the personal information collected for the following purposes:
o Fulfillment of contracts related to service provision and settlement of fees for service provision
Providing products, purchasing and payment of fees, delivery of goods, or sending bills
o Member management
Identity verification in accordance with membership service usage, personal identification, prevention of misuse by problematic members and unauthorized use, confirmation of registration intent, age verification, confirmation of consent from legal representatives when collecting personal information from children under 14, handling complaints and other grievances, communication of notices
o Utilization in marketing and advertising
Delivery of promotional information such as events, determining the frequency of access or statistical analysis of member service usage

■ Retention and Use Period of Personal Information
Principally, once the purpose of collecting and using personal information has been achieved, such information is immediately destroyed. However, the following information will be retained for the period specified below for the reasons stated:

A. Reasons for retention according to internal company policy
To prevent the recurrence of misuse by problematic members (including general inquirers) who have not entered into a contract, to resolve disputes, and to cooperate with law enforcement requests, the company may retain member information for 3 years from the date of termination of the service agreement.

B. Reasons for retention required by relevant laws
In cases where retention is necessary under the provisions of related laws such as the Act on the Consumer Protection in Electronic Commerce, Etc., the company will retain member information for the periods specified by law as follows:
o Records related to contracts or withdrawals of offers
- Reason for retention: Act on the Consumer Protection in Electronic Commerce, Etc.
- Retention period: 5 years
o Records concerning payment and supply of goods, etc.
- Reason for retention: Act on the Consumer Protection in Electronic Commerce, Etc.
- Retention period: 5 years
o Records concerning consumer complaints or dispute resolutions
- Reason for retention: Act on the Consumer Protection in Electronic Commerce, Etc.
- Retention period: 3 years
o Log records
- Reason for retention: Telecommunications Secrets Protection Act
- Retention period: 3 months

■ Procedures and Methods for Destruction of Personal Information
The Company will destroy personal information without delay once the purpose of its collection and use has been fulfilled. The procedures and methods for destruction are as follows:
o Destruction Procedures
Information provided by members for registration and other purposes is transferred to a separate database (or filed in the case of paper records) after the purpose has been achieved, where it is stored for a certain period of time as specified by internal policies and other relevant laws (refer to the retention and use period) before being destroyed.
Personal information moved to a separate database is not used for any purpose other than retention unless required by law.
o Methods of Destruction
Personal information stored in electronic file format is deleted using technical methods.

■ Provision of Personal Information
The Company does not provide users' personal information to external parties in principle. However, exceptions are made in the following cases:
o When users have given prior consent
o When required by law or by law enforcement for investigative purposes following the procedures and methods prescribed by law

■ Rights of Users and Their Legal Representatives and How to Exercise Them
o Users can always use their initially registered password to access and modify their registered personal information or request its deletion.
o Or you can contact the company's personal information protection officer or the company by written, phone, or email, and we will process it without delay.
o If you request correction of errors in your personal information, we will not use or provide the personal information until the correction is completed.
o Personal information that has been terminated or deleted at the request of the user is processed in accordance with the "Retention and Use Period of Personal Information Collected by the Company" and is not accessed or used for other purposes.
o For children under the age of 14, the legal representative has the right to access or modify the child's personal information and to withdraw consent for its collection and use.

■ Installation, Operation, and Refusal of Automatic Personal Information Collection Devices
The Company operates devices such as cookies which periodically save and retrieve your information. A cookie is a small text file sent to your browser by the server used to operate our website, which is stored on your computer's hard disk.
The Company uses cookies for the following purposes:
o Purposes of using cookies
1. Analyzing the frequency of member and non-member access and tracking user preferences, interests, and traces, providing targeted marketing and personalized services through determining the degree of participation in various events and visit frequency
2. You have the option to refuse the installation of cookies. Therefore, you can allow all cookies by setting the options in your web browser, have your browser ask for confirmation each time a cookie is saved, or refuse to save any cookies.
o How to refuse cookie settings
1. You can refuse all cookies by selecting the options in your web browser to allow all cookies, to be checked every time a cookie is saved, or to refuse all cookies.
2. Example of setting (for Internet Explorer): Tools > Internet Options > Privacy
3. However, if you refuse the installation of cookies, you may experience difficulties in providing services.

■ Complaint Service Regarding Personal Information
The Company has designated the following department and personal information protection officer to protect customers' personal information and handle complaints related to personal information.
o Personal Information Protection Officer
Name: YOON JONGKWAN
Phone: +82 10 2384 6668

o Personal Information Protection Manager
Name: YOON JONGKWAN
Phone: +82 10 2384 6668

o You can report any privacy-related complaints that arise while using the company's services to the personal information protection manager or department.
o The company will respond promptly and sufficiently to the reports of the users.
o If you need to report or consult about a personal information infringement, please contact the following agencies:
개인정보침해신고센터 (Personal Information Infringement Report Center) (privacy.kisa.or.kr / +82 118 (Note: "118" is a special service number in South Korea and might not be accessible directly from international locations))
대검찰청 사이버범죄수사단 (Supreme Prosecutors' Office Cybercrime Investigation Division) (www.spo.go.kr / +82 2-3480-2000)
경찰청 사이버안전국 (National Police Agency Cyber Safety Bureau) (www.ctrc.go.kr/ +82 182 (Note: Like "118", "182" is a special service number and might not be directly accessible from international locations))